SHOWS & MOVIES

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CELEBRITIES

Son Ye-jin Recalls Visit to the Philippines in Virtual Fan Meet

Pinoy fans of Son Ye-jin got closer to the actress in a virtual fan meet where she briefly talked about her past visit to the Philippines. The “Crash Landing On You” star also revealed the place she would love to see when she returns to the country.

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MUSIC

Smart Premieres BTS Commercial

Smart has launched its latest commercial with its newest endorser, the South Korean boyband BTS.

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INTERNET

PLDT, Smart Leverage Partnerships to Deliver Quality Content, Drive Data Usage

PLDT and its wireless unit Smart Communications, Inc. are banking on partnerships with OTT services like Netflix and Viu to bring content to Filipinos, driving data consumption.

“Data show that the fastest growing services are driven by OTT services like Netflix and Viu. It’s what people consume, in addition to YouTube. We have also seen how K-pop and K-drama have already become a part of popular culture and of Filipinos’ lives. A brand that is able to integrate itself into pop culture is a brand that will succeed,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.

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FASHION

CULTURE

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EVENTS

Hallyu Quiz Night July 31, 2021

Time to flex your K-drama knowledge, mga ka-Hallyu! Join our Hallyu Quiz Night this July 31, 2021, Saturday, at 8:30 p.m.

2021 Korean Film Festival Streams 7 Hit Films for Free

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PRESS RELEASES

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