Popolo Music Group (PMG) has launched a digital audition platform that is quickly gaining traction among aspiring K-pop and P-pop artists from the Philippines and beyond. The online process, which aims to assess both talent and professionalism, has drawn thousands of applicants in recent weeks.
Through the websites AuditionKpop.com and pmgaudition.com, or via email at demos@popolomusic.asia, applicants are asked to submit a one-to-two-minute performance and introduction video, along with two to three photos and basic personal details. PMG then initiates follow-up communications to gauge responsiveness and assess how applicants handle instructions and coordination.
According to PMG, individuals who display poor coordination or unprofessional behavior are removed from the selection process. Those who respond promptly and demonstrate a positive attitude may be invited to live auditions or offered trainee contracts.
Selected applicants undergo a six-month artist development program covering vocal training, dance, songwriting, and music production. Graduates who meet the company’s standards are offered solo or group recording and management deals under the PMG label.
For applicants who are already established or show exceptional skill, PMG may forgo training entirely and offer a direct path to studio recording and contract negotiations.
“We’re not just looking for raw skill — we’re looking for character,” said PMG CEO Pooh Lunt. “Attitude is the foundation of every successful artist.”
With growing interest in K-pop and P-pop, PMG’s talent search reflects a broader belief in the potential of Filipino artists to make a mark on the global music scene.
Auditions are ongoing. Singers, rappers, and dancers of all nationalities are invited to apply.
This article was created with the assistance of AI, based on a press release from Popolo Music Group issued through PR Station, and has been reviewed and edited for accuracy and clarity by the Hallyu Dorama team.