Rakuten Viki’s K-Drama Day is returning this 2025 for its third year, promising a five-day celebration packed with free shows, exclusive prizes, and appearances from some of your favorite stars.
Running from September 26 to 30, the event highlights the growing global love for Korean entertainment. Ten of Viki’s most popular titles — including “Reborn Rich,” “Lovely Runner,” “My Dearest Nemesis,” and “Strong Woman Do Bong Soon” — will be available to watch for free in select regions.
“K-dramas bring people together, and this year’s event highlights the genre’s incredible impact on global entertainment,” said Sam Wu, CEO of Rakuten Viki.
“We’re honoring the storytellers, the actors, and the fans who make this genre a worldwide cultural force,” he added.
Prizes and promotions for fans
Fans can score premium suite tickets to see Dua Lipa live in San Francisco, signed polaroids of K-drama stars, Viki boba keychains, and free Viki Pass Plus subscriptions. Partner giveaways include:
- Rakuten & Hotels.com: $500 Hotels.com gift cards
- LINE FRIENDS SQUARE: Special offers online and in flagship stores in Los Angeles and New York
- Pepero: Snack boxes to enjoy while binge-watching
- Everlane: A 20% discount for Viki users
- WEBTOON: Coins to explore stories behind your favorite dramas
- Google: Google TV Streamers to upgrade your viewing setup
- Rakuten Kobo: Kobo Clara eReader devices with curated drama-and-novel recommendations
Exclusive K-entertainment content
Viki is teaming up with CJ ENM and other partners for behind-the-scenes treats, including an interview with Lee Soo-hyun, director of “My Dearest Nemesis,” and a Reddit AMA with Park Seung-woo, director of “Law and the City.”
Fans can also catch a “GET REAL” podcast episode with Ashley Choi, Peniel, Junny, and special guest Eric Nam, plus a 1:1 virtual meet and greet with “A Hundred Memories” star Heo Nam-jun. K-pop group H1-KEY will share their favorite Viki dramas in a special video message.
Free popular K-dramas
From September 26 to 30, fans can stream the following titles for free on Viki as part of the “Watch More. Feel More.” collection:
- “My Dearest Nemesis”
- “Love Scout”
- “Study Group”
- “Bitch x Rich 2”
- “Spring of Youth”
- “The Witch”
- “Pump Up the Healthy Love”
- “Strong Woman Do Bong Soon”
- “Lovely Runner”
- “Reborn Rich”
Curated playlists leading up to the celebration will highlight romance, thrillers, melodramas, comedies, and magical stories, building the hype for this year’s festivities.
- August 18 – Romance: Rediscover the magic of love with titles such as the playful enemies-to-lovers story “My Dearest Nemesis” and the popular office romance “Love Scout.”
- August 25 – Thrills: Keep your pulse racing with gripping shows like the web comic-inspired “Study Group,” survival hit “Duty After School,” and the mythical adventure “Tale of the Nine-Tailed.”
- September 1 – Melodrama: Immerse yourself in heartfelt stories, including the music-themed “Spring of Youth” and the sweeping historical drama “Moon Lovers: Scarlet Heart Ryeo.”
- September 8 – Laughs: Brighten your mood with lighthearted picks like the gym-set rom-com “Pump Up the Healthy Love” and the hilarious fake-marriage tale “Wedding Impossible.”
- September 15 – Magic: Step into enchanting worlds with the historical time-slip drama “The First Night with the Duke” and the whimsical mind-reading romance “My Lovely Liar.”
Whether you’re a longtime viewer or a newcomer, Viki K-Drama Day this 2025 is the perfect excuse to fall deeper in love with K-dramas.
For more info, visit https://campaigns.viki.com/kdramaday.
Last year, Viki’s K-drama Day celebration was held from November 18 to 29.
This article was written with the help of AI, based on a press release from Rakuten Viki, distributed via PR Newswire, and was reviewed and edited by the Hallyu Dorama team.
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