Taiwan’s newest TVBS original drama, “The Good, the Bad, and the Ugly” (舊金山美容院), is set to premiere on October 19, bringing audiences into the heart of everyday Taiwan where family ties, neighborhood secrets, and moral dilemmas intertwine.
Produced by acclaimed producer Nick Tai, the series transforms familiar local spaces — a bustling breakfast shop and a small-town beauty salon — into stages where hidden truths unfold. With a powerful ensemble cast led by Esther Liu, Simon Lien, and Nash Zhang, the drama balances local authenticity with universal themes of resilience, justice, and belonging.
Ahead of its debut, “The Good, the Bad, and the Ugly” was presented at the 25th Broadcast Worldwide (BCWW) in Seoul as part of the Team Taiwan Pavilion. TVBS General Manager Sheena Liu, together with lead actors Simon Lien and Nash Zhang, introduced the drama to international industry players. For Simon and Nash, it was their first time representing a series at an international trade fair — an experience they described as both nerve-racking and rewarding.
Simon joked that having Nash by his side helped ease his nerves, while Nash remarked on the striking design of the pavilion. Both actors also shared their lighthearted attempts at speaking basic Korean while filming Taiwanese variety show tie-ins such as “Super Taste” and “Queen.”
“This project is a milestone for TVBS in bringing Taiwan’s voice to global audiences,” said Sheena Liu. “It is grounded in our culture, yet its themes of family, justice, and resilience are truly universal.”
“The Good, the Bad, and the Ugly” premieres on October 19 at 8:00 p.m. (Taiwan time) on TVBS Channel 42 and TVBS E! on CHT MOD Channel 311, further reinforcing TVBS’s mission to champion Taiwanese storytelling on the world stage.
This article was written with the help of AI, based on a TVBS press release distributed through Media OutReach, and was reviewed and edited by the Hallyu Dorama team.