“Love and Karma” celebrated its world premiere on November 16 at the Asian World Film Festival, held at the Culver Theater in Culver City, California. The romantic dramedy — based on Celeste Friedman’s award-winning book “Butterfly” — introduced viewers to a heartfelt tale about going home, starting over, and finding love in unexpected places.
The film follows Alessa (Belinda Panelo), a top real estate agent living the high life abroad yet yearning for something more. After a difficult divorce, she returns to the Philippines for her school reunion, where she reconnects with a childhood friend played by Jojo Riguerra. What begins as nostalgia quickly turns into a journey of romance, healing, and rediscovery. Cast members in attendance included Jojo Riguerra, Belinda Panelo, Bai Ling, and Nathalia Bilboa.
Ahead of the screening, the film’s executive producer Celeste Friedman hosted an intimate pre-reception for cast members and VIP guests. Manila Inasal served a beautifully curated spread of hors d’oeuvres and desserts spotlighting modern Filipino cuisine. Celeste also showcased pieces from her travel wardrobe, reflecting the signature style of her lifestyle brand Bontika.
Friedman is a Filipino-born entrepreneur, author, and creative force whose career spans real estate, fashion, publishing, and film. She is the founder of the lifestyle brand Bontika —inspired by her travels across Asia — and the CEO of Bontika Films LLC. She wrote the award-winning book “Butterfly,” the basis for “Love and Karma.”
Distinguished guests who graced the premiere included Academy Award nominee Eric Roberts and actress, casting director, and acting coach Eliza Roberts. Other VIP attendees were E! Entertainment founder Larry Namer, singer Monica Nia, comedian Cat Ce, actor-producer Mark Labella, actress Charis Michelson, and Infolist founder Jeff Gund.
For more on “Love and Karma,” visit BontikaFilms.com.
This article was written with the help of AI, based on a Rich Girl Productions press release distributed via EIN Presswire, and was reviewed and edited by the Hallyu Dorama team.

