Global pop icons BTS and OREO have officially announced their first global snacking partnership, bringing a unique, culturally inspired treat to fans worldwide.
The collaboration introduces the Limited Edition OREO and BTS Cookies, which feature the classic cookie brand’s first-ever purple wafers to honor the group’s massive fanbase know as ARMY.
The special cookies are filled with a sweet creme that perfectly captures the flavors of hotteok, a popular South Korean street food characterized as a warm, brown sugar–stuffed pancake. For the members of BTS — RM, Jin, Suga, j-hope, Jimin, V, and Jungkook — the flavor is a nostalgic nod to their childhoods.
“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor,” BTS shared in a joint statement. “We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world.” The septet added, “We’re just so proud to add our own chapter to OREO’s amazing story.”
In celebration of the group’s 13th anniversary, the cookies feature 13 unique embossments designed by BTS themselves. These special designs include the names of the members, a BTS light stick, and three specific cookies that form a hidden message when collected. The vibrant packaging also pays homage to the bustling sights and sounds of South Korean street markets.
Alongside the snack, the brands are launching a global digital movement inspired by the fandom’s tradition of exchanging letters. By scanning the QR code on the packaging or visiting www.oreosea.com, fans can submit digital messages to help create the world’s largest love letter to BTS. Participants will also have a chance to win exclusive collaboration prizes.
“We are always looking for exciting and meaningful ways to connect with our consumers, and the collaboration between OREO and BTS brings that vision to life in a truly special way,” said Aleli Arcilla, Managing Director for Mondelez International Philippines. “This joyful moment is a shared experience that celebrates creativity, culture, and the deep bond between BTS and their fans.”
For fans in the Philippines, the limited edition treats will be available for presale starting June 2, 2026, on the Mondelez PH Shopee page, before rolling out to physical retailers on June 8.
To culminate the celebration, OREO will host a grand public launch event at Market! Market! in Taguig City on June 14, perfectly coinciding with BTS’ anniversary. Pre-registration for the fan-first event opens on June 9.
This article was written with the help of AI, based on a press release from Mondelez International Philippines, and was reviewed and edited by the Hallyu Dorama team.