K-pop group AHOF is fronting a new campaign for IAM Worldwide’s Amazing Choco Barley drink ahead of its return to the Philippines.
Launched on Thursday, July 23, the campaign features the nine-member group in a commercial introducing the chocolate-flavored barley drink. It follows AHOF’s earlier endorsement of the company’s Amazing Organic Barley Gummies.
AHOF appears in new Choco Barley commercial
The commercial highlights the members’ playful interactions while presenting Amazing Choco Barley as a chocolate drink made with barley.
According to IAM Worldwide, the campaign is intended to promote the product as an accessible addition to consumers’ everyday routines.
“After the incredible response to our first collaboration with AHOF, we knew we wanted to continue telling our story together,” IAM Worldwide said in a press statement.
The company added that AHOF’s youthful image and international fan base influenced its decision to continue the partnership.
Campaign follows AHOF’s first IAM Worldwide endorsement
AHOF was named an IAM Worldwide youth ambassador for 2026–2027 in April. The appointment was reported as the group’s first official brand endorsement following its debut in 2025.
Its first campaign with the Filipino wellness company focused on Amazing Organic Barley Gummies. The latest commercial extends the partnership to another product in the brand’s barley line.
AHOF returns to Manila for The First Spark tour
The campaign launch comes before AHOF’s two-night Manila concert on July 25 and 26 at the SM Mall of Asia Arena in Pasay City.
Formed through the SBS survival program “Universe League,” AHOF consists of Steven, Jeongwoo, Woongki, Shuaibo, Han, JL, Juwon, Chih En, and Daisuke. The multinational group includes Filipino member JL.
The Manila shows mark AHOF’s latest Philippine appearance following its Rendezvous fan concert in Quezon City in August 2025 and its Cebu fan meeting in February.
This article was written with the help of AI and was reviewed and edited by the Hallyu Dorama team.