Label giant Viva Music Group and media powerhouse GMA Network Inc., through GMV Studios, signed a 50-50 joint venture agreement for music-related businesses, including but not limited to music production, recording, marketing, promotion and distribution, artist management, and music publishing.
Marking the latest development in the successful partnership between Viva Communications Inc. and GMA Network Inc. over the past years, this new chapter in their collaboration leverages both media groups’ respective expertise — ranging from Viva Music Group’s diverse catalogue, network of chart-topping artists, and production excellence to GMA Network’s multi-platform programs, nationwide broadcast reach, and pool of successful and promising talents.
The contract signing brought together Viva Group of Companies Chairman of the Board and CEO Vicente “Boss Vic” del Rosario Jr., GMA Senior Vice President Annette Gozon-Valdes, Vicor Music President and COO Antonio M. Ocampo, Sparkle GMA Artist Center’s First Vice President Joy Marcelo, Viva Records Corporation President Verb del Rosario, and Sparkle Talent Management Assistant Vice President Tracy Garcia.
Also present during this monumental alliance were Viva Communications, Inc. Chief Executive Officer Vincent del Rosario and President Valerie del Rosario.
Meanwhile, Sparkle Consultant Lawrence Tan, together with Sparkle artists Princess Alijah, Vianna Ricafranca, Sparkle’s “P-pop” group Dollipop, Jeff Moses, Anthony Rosaldo, and Ysabel Ortega, also attended the event in support of this creative venture.