Japanese singer Miyuna was named champion of “Sing! Asia”, iQIYI’s pan-Asian music competition, which held its grand finale in Macau on July 27. The competition brought together standout performers from across the region, with finalists from China and Vietnam joining Miyuna onstage for the final showdown.
Touted as Asia’s first cross-border music show, “Sing! Asia” combined a talent competition format with an unconventional “cruise + international competition” structure. The series kicked off in Shanghai aboard a cruise ship and made stops in Okinawa in Japan, Ha Long Bay in Vetnam, Singapore, and Klang in Malaysia, before concluding in Macau via Hong Kong. Along the way, contestants were immersed in local music cultures while showcasing their own talents to a diverse audience.
The competition featured 32 singers from countries across Asia, performing a wide range of musical genres. Highlights included influences of traditional Chinese opera as well as Vietnamese folk blended with electronic elements. Their performances were evaluated by a panel of industry veterans and boosted by appearances from notable guest artists, including Malaysian singer Azora Chin, British pop star Jessie J, Chinese diva Jane Zhang, and Japanese icon Kudo Shizuka.
On Chinese social media, the show generated significant attention. The hashtag #Sing!Asia amassed more than 1.5 billion reads on Weibo, while a collaborative performance by Jessie J and Jane Zhang of “Flashlight” and “You Ain’t Right” garnered over one million views on Bilibili. According to iQIYI International, the show ranked second in cumulative variety show views in Malaysia, Singapore, and Thailand for the first half of 2025.
With the success of “Sing! Asia”, iQIYI continues to expand its international content offerings. Other titles slated for release this summer include “The Rap of China 2025,” “The King of Stand-Up Comedy,” and “Smile at You.” The platform’s growing slate of original content underscores its aim to bridge audiences across Asia through shared cultural experiences.
This article was created with the assistance of AI, based on a press release from IQIYI issued through PR Newswire, and has been reviewed and edited for accuracy and clarity by the Hallyu Dorama team.