Filipino brand IAM Worldwide, known for everyday health products and supplements, yesterday announced Ji Chang-wook as its newest international ambassador.
According to public relations firm Publicity Asia, IAM Worldwide made the announcement during the brand’s seventh-anniversary celebration at the SM Mall of Asia Arena in Pasay City on Sunday.
Fan club Ji Chang Wook Philippines reiterated the announcement and expressed excitement over their bias’ latest gig.
“Get ready for a game-changing partnership that will inspire and empower you,” the fan club posted on Facebook.
In a press release, IAM Worldwide co-founder and President Allen Marvin Yu Eder said “Ji Chang-wook is a dream come true for IAM Worldwide.”
“In line with our company’s objectives to enrich the lives of our customers and wholesalers by bringing them world-class quality products and offerings, we are very pleased to announce that Ji Chang-wook has joined the IAM Worldwide family as a brand endorser,” Eder said.
For her part, Aika Lorraine Uy, the company’s co-founder and vice president, thanked Ji Chang-wook “for choosing IAM Worldwide as his preferred health and wellness partner in the Philippines.”
“His mark of approval recognizes our efforts and gives us confidence in continuing our commitment to better the lives of those we serve. Gamsahamnida!” Uy added.
Ji Chang-wook is known for his breakthrough roles in popular K-dramas such as “Empress Ki” (2013), “Healer” (2014), “The K2” (2016), “The Sound of Magic” (2022), “The Worst of Evil” (2023), and “Welcome to Samdal-ri” (2024).
He recently portrayed the role of a Goguryeo dynasty king in “Queen Woo,” which streams on Viu Philippines.
He will next be seen in “Gangnam B-Side” as an outlaw who finds himself among the suspects in a case of mysterious disappearances. The drama premieres on November 6 on Disney+.
Ji Chang-wook has received multiple acting accolades, including Best Actor at the 2019 Asia Artist Awards for his role in “Melting Me Softly” and the Next Generation Award at the 2023 ASIAN Film Awards.
The brand he is endorsing, IAM Worldwide, is known for its “Amazing” line of Organic Barley Drink, Choco Barley, Acai Berry Extract with Collagen, Grape Juice with Garcinia Cambogia, and health supplements such as Immunergy. Products are available through an authorized network of direct distributors, both in the Philippines and internationally.
Meanwhile, IAM Worldwide General Manager Joanna Mañego hinted at Ji Chang-wook’s possible return to the country.
“As an avid fan of Ji Chang-wook, having my all-time favorite K-actor is truly an honor for us. We cannot wait to welcome him back to the Philippines. Mabuhay ka, Oppa!” Mañego said.
Last August 4, Filipino fans of Ji Chang-wook had the opportunity to spend time with him during a fan meeting organized by Filipino clothing brand Bench.
Following the announcement, Ji Chang-wook’s fans are already anticipating another event organized by IAM Worldwide.
“FM (fan meeting) na kasunod nyan,” RoDa Dilla Peña said in a comment on Ji Chang Wook Philippines’ page.
“Woohoo, update ko kayo sa fanmeet!” read a comment from Nikka Mae Tesoro Aldaya.
Check out the “IAM JI CHANG-WOOK” campaign by following IAM Worldwide’s official social media accounts at @iamworldwidecorporation, or visit iam-worldwide.com.
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