Jollibee, the Philippines’ number one fast-food chain, is giving fans another reason to enjoy their favorite meals with the launch of the exclusive JolliBINI Bundles. Available for a limited time, the new promotion pairs Jollibee’s best-loved menu favorites with exclusive collectibles inspired by the Philippines’ own Nation’s Girl Group, BINI.
Running from July 15 to August 31, the JolliBINI Bundles let customers enjoy iconic Jollibee favorites while collecting limited-edition merchandise featuring all eight BINI members: Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena. Every bundle comes with random member collectibles, while lucky customers also have the chance to receive a rare Special Group Photocard.
“At Jollibee, we always look for new ways to make every meal more joyful and memorable for our customers,” said Dorothy Ching, vice president for marketing of Jollibee Philippines.
“With the JolliBINI Bundles, fans can enjoy their Jollibee favorites while collecting exclusive BINI-inspired merchandise. Every visit becomes an opportunity to discover a new collectible, celebrate their favorite member, and create moments worth sharing with fellow BLOOMs. We hope this campaign brings even more joy as fans collect, trade, and complete their JolliBINI collection together,” she added.
The JolliBINI Bundles
Customers can choose between two bundle options during the promotional period for dine-in and takeout at all Jollibee stores nationwide.
The JolliBINI Bundle A, starting at ₱269, includes a choice of an Original or Special Cheesy Yumburger, a one-piece Chickenjoy with rice, a regular drink, and one random JolliBINI Collectible Set consisting of a Bag Charm and Photocard.
Meanwhile, the JolliBINI Bundle B, starting at ₱399, comes with a choice of an Original or Special Double Cheesy Yumburger, a one-piece Chickenjoy with rice, a large drink, and two random JolliBINI Collectible Sets.
By pairing exclusive collectibles with Jollibee’s iconic menu favorites, the latest collaboration transforms every meal into an exciting unboxing experience. The launch is expected to spark another wave of online excitement, with Blooms sharing unboxing videos, collection reveals, photocard trades, and bag charm styling across social media as they race to complete the full JolliBINI collection.