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Samsung TV Plus, the ultimate destination for K-Content, is teaming up with SM Entertainment to bring K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. Samsung TV Plus will debut a new, dedicated SMTOWN channel –enhancing its commitment to deliver the best-in-class content to K-fans around the world.

The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12 starting at 9 a.m. (Manila time), with a star-studded concert to remember.

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The lineup includes:

Now K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 concert.

“Our partnership with SM Entertainment reflects our continued commitment to leading the K-Content space through bold investments and exclusive experiences,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus.

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“By bringing this milestone event to audiences around the globe, we’re not only celebrating K-Pop’s growing popularity, but further expanding the depth of the Samsung TV Plus K-Content offering, which remains amongst the largest in the world.”

Samsung TV Plus’ expansion continues to solidify its position as one of the largest providers of K-Content. From premium titles across a variety of genres like K-Dramas, K-Crime, K-Thrillers, K-Romance, and now K-Pop, its expansive offering showcases the unique crossovers and cultural tie-ins that have made K-Content a global phenomenon.

Visit samsungtvplus.com for more information on Samsung TV Plus. (PR Station)

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