OREO, the world’s favorite cookie brand, is back with yet another jaw-dropping collaboration. Get ready to move because OREO x BABYMONSTER has arrived, bringing a flavor so irresistible it might just make you dance. This exciting fandom-first launch is designed to transform every bite of OREO into a celebration of music and movement.
Continuing its tradition of culture-shaping partnerships, OREO once again pairs its iconic taste with global stars. With signature charisma and OREO’s crave-worthy taste, this collaboration is set to dominate store shelves and social media across Southeast Asia.
A global first: the playful #TwistLickDance revolution
Fans around the world know OREO’s famous Twist, Lick, Dunk ritual. But this time, the brand is remixing the classic. For the first time ever, OREO x BABYMONSTER introduces the #TwistLickDance moment. Backed by a special song from OREO and choreography created with BABYMONSTER, the challenge invites MONSTIEZ in Indonesia, Malaysia, Singapore, Thailand, the Philippines, Vietnam, and Cambodia to rediscover their groove — cookie in hand.
Earlier this month, speculation spread online after a leaked clip showed BABYMONSTER lacking their trademark high energy. The mystery was solved when OREO’s official pages on Facebook, Instagram, and TikTok revealed the twist — one bite of OREO was all the group needed to bring their signature moves back to life.
“This collaboration puts us right on the pulse of culture,” said Lucas Levy, Mondelez Senior Director of Marketing, Southeast Asia. “By bringing together the playful spirit of OREO and the global energy of the new generation K-pop icons BABYMONSTER, we’re creating a shared moment where music, movement, and taste collide. With BABYMONSTER, we’re reimagining OREO’s iconic ritual into a #TwistLickDance revolution that resonates with a new generation of fans.”
Taste the drop: new flavor, bold design, and must-have collectibles
For the first time in Southeast Asia, OREO has teamed up with a global artist to co-create the cookie experience inside and out. Drawing inspiration from one of Korea’s hottest dessert trends, the limited-edition OREO BABYMONSTER Marshmallow Flavored Crème highlights the group’s bold identity.
Adding to the excitement, BABYMONSTER members have personally designed custom cookie patterns for this collaboration. Each OREO x BABYMONSTER multipack also includes an exclusive photocard of one member. Fans can collect all seven cards to complete the set and prove their MONSTIEZ loyalty. The multipacks will be available in Vanilla, Chocolate, Strawberry, and a limited-edition Red Sandwich Cookie variant.
Celebrating with MONSTIEZ in Southeast Asia
To mark the launch, OREO is rolling out events across Southeast Asia with experiences tailored for each market. In the Philippines, the grand launch will take place on October 18 at Market! Market! in Taguig City.
Fans can visit www.oreobm.com and follow OREO on social media for updates. Join the movement using the hashtags #TwistLickDance, #OREOxBABYMONSTER, and #OREOPH.
This article was written with the help of AI, based on a press release from Mondelēz, and was reviewed and edited by the Hallyu Dorama team.