Dyson recently announced actor Park Bo-gum as its official ambassador in Asia Pacific, representing Dyson’s innovative portfolio of home appliances and hair devices in the region.
“Since his debut, Park Bo-gum has built a trusted image that resonates with Dyson’s mission to solve problems and improve everyday life through innovation. His credibility and relatable presence make him the ideal ambassador to represent Dyson’s engineering-led philosophy,” the company said in a press release.
Park Bo-gum will lead campaigns introducing Dyson’s latest machines, including the Dyson Spot+Scrub Ai Robot Cleaner. This advanced device uses a three-step cleaning system — detect, remove, and recheck dirt — while eliminating hidden stains with AI-powered precision.
His role will expand to highlight Dyson’s key innovations in home and hair care, demonstrating how Dyson technology enhances daily living.
“Home is where I recharge, and technology plays a big role in making that space comfortable and efficient. Dyson’s innovations have always impressed me, and I’m excited to share their engineering values with everyone,” Park Bo-gum shared.