Update: It’s confirmed: Park Seo-joon is the latest Smart endorser.

Park Seo-joon might be Smart Communications’ newest Korean celebrity endorser as shown in a teaser video.

In the teaser video released last October 26, a man is shown arriving in a white SUV. He gets off the vehicle and in the next scene, we see him going down the stairs. Based on his side profile, we’re pretty sure that it’s Park Seo-joon. The Smart teaser then says that “He’s on his way to turn up the K-lig.”

The #SmartKLife campaign is set to launch on October 28 along with the official announcement of their latest Korean celebrity endorser.

Smart Hallyu Fever

With Park Seo-joon possibly joining the Smart family, he will be uniting with fellow Korean superstars.

“Crash Landing on You” stars Hyun Bin and Son Ye-jin were also tapped by the telco giant to endorse their various products. Hyun Bin’s previous commercial launched Smart’s newest tagline “Simple. Smart Ako.” Meanwhile, Son Ye-jin’s ad focuses on the Smart Signature brand.

Philippines’ Favorite K-Drama Actor

Park Seo-joon is one of the most in-demand Korean leading men today and quite possibly one of the most famous in the Philippines.

His dramas on Netflix including “Itaewon Class,” “What’s Wrong With Secretary Kim,” “Fight For My Way,” “Hwarang,” and “She Was Pretty” have been consistently in the top rankings in the Philippines.

Last year, Park Seo-joon visited the Philippines as a brand ambassador for the Bench clothing line. Aside from the press conference, he was able to do a meet and greet with his fans. The Korean heartthrob even vlogged about his visit to the Philippines, which can be seen on his YouTube channel.

We sure hope Smart can bring Park Seo-joon back to the Philippines once the pandemic is over. For now, we can’t wait to see him back in a new K-drama.

Myla Torres-Eder

Myla writes news stories for a living and watches K-dramas for leisure. She enjoys doing both for Hallyudorama.

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