Philippine mobile service provider Smart Communications on Thursday launched its much-anticipated video commercial featuring the South Korean boy band BTS.

The video, which features BTS songs “Dynamite” and “Life Goes On,” gained more than 90,000 views within 15 minutes after its launch on Smart’s YouTube channel.

BTS x Smart: Passion With Purpose

Smart announced in January that BTS will banner its ‘Live Smarter, Live with Purpose’ 2021 campaign.

According to the company, the partnership intends to showcase BTS’ support of Smart’s goal to inspire the Filipino youth to live their lives with passion and purpose.

Considered as the world’s biggest band, BTS has become a powerhouse in the global pop scene with a legion of followers among the youth that cuts across geographies and genres. The septet has been known for sending a timely message of comfort and hope to fans everywhere through their music.

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