Korean actress Son Ye-jin is the newest endorser of Smart Communications.  The “Crash Landing On You” star is the face of the postpaid brand Smart Signature.

In the ad released today, Son Ye-jin is seen speeding on a motorcycle.  

“Break through a world where big data ease your worries.

A world that gives you priority when innovations come.”

She stops, removes her helmet and finally we get to see her face.  Smart Signature features are strewn above her.

“This is the Gigalife on Smart Signature. Simplified by the Philippines’ fastest mobile data network. The choice is simple. Move up to Smart Signature and make your mark.”

A black car pulls up next to her and she smiles at whoever it is. Could it be Hyun Bin? And the two speed away.

“How do I know it’s meant to be? Simple. Smart ako.”

Son Ye-jin joins her “Crash Landing On You” co-star Hyun Bin who was introduced as Smart’s brand ambassador last June. Fans are ecstatic as they have been clamoring for a reunion project for the two. It remains to be seen whether both will reunite in a future Smart ad. However, it seems that Smart is already teasing their fans in the Son Ye-jin ad as they showed a car similar to what was used in Hyun Bin’s commercial.

Fans excitedly anticipated Smart’s latest ad as there have been hints that Son Ye-jin will be the telco’s latest endorser. The hashtag #SMARTYeJin trended hours before the official reveal.

Jane J. Basas, senior vice president and head of consumer wireless business at Smart, explains the telco’s decision to get the Korean actress as an endorser:

“Son Ye-jin’s appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish. This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-pop hits, and stay updated on their K-idols online.”

Son Ye-jin, on her part, thanks Smart for giving her the opportunity to reach out to her Filipino fans.

“As an actress, I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and to inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon.” 

The Korean superstar is now the face of Smart Signature, which includes “prioritized network experience and four plans with generous open-data allocations, unlimited calls and texts, data rollover and enhanced customer service features that make using the plan worry-free.”

Smart Signature, Infinity, and other postpaid subscribers are also able to enjoy Smart 5G data service in key business districts in Metro Manila using Smart-certified handsets with 5G-activated SIMs.

Now that Hyun Bin and Son Ye-jin are both Smart endorsers, will we see them together in the Philippines? Although a schedule is yet to be announced, Hyun Bin will be visiting the country as part of his brand ambassador role.  Smart president and CEO Al Panlilio earlier teased that the actor will be visiting the country, “hopefully not alone.” 

We certainly hope that Captain Ri will be landing on our shores soon with Yoon Se-ri.

Myla Torres-Eder

Myla writes news stories for a living and watches K-dramas for leisure. She enjoys doing both for Hallyudorama.

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