Takumi Kitamura, lead actor of “Yu Yu Hakusho,” Netflix’s live action series of the Japanese manga known in the Philippines as “Ghost Fighter,” was among the guests at the opening of TUMI’s new store in Tokyo, Japan on Wednesday.
TUMI, a leading international travel, lifestyle and accessories brand, celebrated the opening of its first-ever flagship store in Asia-Pacific with an exclusive VIP preview event in Omotesando, a major luxury fashion destination in Tokyo.
The newly designed store is inspired by the brand’s iconic 19 Degree collection and is the first of its kind globally.
In place of the traditional ribbon cutting, the festivities kicked off with a celebratory Japanese Kagami-Biraki ceremony in which the lid of a sake barrel is broken open with a wooden mallet to symbolize harmony and good fortune. Takumi Kitamura joined Victor Sanz, creative director of TUMI, in performing the ceremony.
Also in attendance at the opening of the 2,000-square-foot store were Thai influencer and actor Blue Pongtiwat, Middle Eastern social media star Amro Maskoun, and renowned Middle Eastern fashion journalist and TV presenter Diala Makki from Dubai.
More than 220 guests, including TUMI executives, business partners, VIPs, and media from Asia-Pacific also attended the event.
In addition to the presence of pioneering perceptual artist Michael Murphy, whose TUMI 19 Degree Aluminum Sculpture serves as the store’s focal point, the VIP preview event featured a variety of entertainment and activations. This included a live DJ performance by KEKKE, on-site calligraphy for the TUMI Fragrance by artist Tomokazu Fukuchi, and calligrapher Hideya Kitamura to personalize TUMI leather notebooks as gifts for guests. Overseas guests were transported in TUMI 19 Degree Bus, which features the iconic 19 Degree design promoting the new flagship.
To celebrate the store’s opening, TUMI Exclusives Club Members can receive a complimentary leather card holder upon purchase of JPY77,000/~US$537 (tax included) or more from December 21 to 30, 2023, while new customers can also register as TUMI Exclusives Club Members with the minimum spending of JPY77,000/~US$537 (tax included)1 to enjoy the promotion. Additionally, all Members will receive an exclusive brand sticker. Redemption is available on a first-come-first-served basis and while stocks last. Terms and conditions apply.
TUMI’s Omotesando Store is at 5-9-17 Jingumae, Shibuya, Tokyo, Japan. It is open Monday to Sunday from 11:00 a.m. to 8:00 pm.
 The indicated price in US$ is subject to change due to fluctuations in currency exchange rates.