IAM Worldwide continues to strengthen its international roster across Asia as the brand officially welcomes rising Thai actor Tate Myron as its newest youth ambassador, following K-pop group AHOF.
Myron marks a major milestone as IAM’s first-ever endorser from Thailand as part of the 2026 “IAM Next” series.
The announcement further solidifies IAM Worldwide’s growing roster of international ambassadors, positioning the company as a leading wellness brand aggressively pursuing a regional entertainment and lifestyle presence across Asia and beyond.
As part of the signing, IAM Worldwide flew the actor to Manila for a series of campaign shoots, content production, and promotional engagements designed to further strengthen IAM’s pivot into becoming a fun and youthful top-of-mind brand among the Gen Z market.
Known for his steady rise in Thailand’s vibrant entertainment scene, 22-year-old myron Myron represents a generation of Asian talents who embody confidence, talent, charisma, and global appeal.
Following the announcement, he now joins the “IAM Next” series — a campaign focused on spotlighting the generation of international stars shaping youth culture, entertainment, and trends.
During his visit to Manila in June, Myron participated in a major production shoot as the face of IAM Worldwide’s Amazing Organic Barley Gummies. He also headlined a series of exclusive magazine cover shoots and met the Philippine entertainment press for the first time.
According to a company statement, bringing in Myron reflects “IAM Worldwide’s long-term vision of expanding beyond the Philippine market by partnering with influential young Asian personalities capable of resonating with today’s digitally connected generation.”
“Following our successful collaborations with some of South Korea’s biggest stars, we are excited to further expand our Asian presence by officially welcoming Tate Myron as our very first ambassador from Thailand. Tate brings a youthful energy, vibe, and international appeal that perfectly aligns with the ‘next gen’ direction of IAM Worldwide,” the company shared in an official statement.
Expressing his excitement about the collaboration, Myron said, “I am truly honored to become part of the IAM Worldwide family. From the moment we first met, I immediately felt the warmth and passion of the IAM team. Their generosity and willingness to support my career made me excited to visit the Philippines and explore opportunities here. I look forward to see what we can do together and build a stronger connection with Filipino fans through this partnership.”
Tate Myron, born December 27, 2003, in Dublin, Ireland, is a rising Thai-British actor and brand presenter based in Bangkok. He gained widespread recognition for his lead role as Police Captain M.L. Ronnajak Juthathep in the hit drama series “Dhevaprom: Jaipisut.”
He finished a Bachelor of Arts degree, second class honors, with an international program in Language and Culture at the prestigious Chulalongkorn University. The 6-foot-1 star is currently signed under ONE31HD.
The collaboration between Myron and IAM Worldwide also highlights the growing cultural and entertainment exchange between the Philippines and Thailand, particularly within the digital, wellness, and lifestyle sectors, where cross-border influence continues to grow rapidly.
IAM Worldwide is represented by lead promoter PUBLICITYASIA, the same celebrity agency known for launching the careers of Thai actors Mario Maurer, Nonkul Chanon, and Gulf Kanawut in the Philippine market.
Following in the footsteps of Thai superstar Mario Maurer, Thai entertainment personalities continue to be a strong force across Southeast Asia due to their strong social media influence, youthful following, and expanding international visibility.
By tapping star Myron, IAM Worldwide continues to position itself at the forefront of a modern era of Asian-driven branding and pop culture collaboration.
Fans can expect exclusive campaign reveals, behind-the-scenes content, and special digital collaborations featuring the Thai star to be released across IAM Worldwide’s official platforms.
With the addition of Tate Myron to its expanding international roster, IAM Worldwide further reinforces its commitment to blending wellness, lifestyle, entertainment, and youth culture into a distinctly modern Asian movement.