Launched in November, the “Stay in the Moment” ad shows Lee Min-ho as a son whose father built a business empire but neglected his family.
The scenes in the video, shot like a K-drama, highlights human connections, self-discovery, and family bonds. The visuals showcase the landscapes and experiences found in every JW Marriott hotel spread across North America, Europe, Middle East and Africa, Asia-Pacific, and Caribbean and Latin America.
“As an actor, I personally appreciate and align with the JW Marriott brand’s seamless attention to craft and detail,” said Lee Min-ho in a press release distributed by Marriott International, Inc.
“This same philosophy is what sparks my imagination and allows me to breathe life into my character, whose message is that we should embrace the special moments, because they allow us to leave so much richer than when we first arrive,” he added.
Watch JW Marriott’s “Stay in the Moment” video:
“We are delighted to have Lee Min-ho, playing the lead character in our ‘Stay in the Moment’ campaign video. He embodies the sophisticated luxury traveler seeking deeper meanings and reconnections through well-being and mindfulness,” said Jennie Toh, Vice-President Luxury Brand Marketing, Brand Management and Communications, Marriott International Greater China. “In a world of constant multitasking and digital overload, we yearn to pause, take a breath and focus on what matters the most.”
According to John Toomey, Chief Sales & Marketing Officer Asia Pacific, Marriott International, the “Stay in the Moment” targets “the discerning luxury traveler who seeks well-being, mindfulness and profound connections – all the elements that speak to the spirit of the JW Marriott brand.”
“Lee Min-ho’s starring performance in the campaign video beautifully captures the JW Marriott experience, embodying the holistic and inspirational moments that shape our journeys and enrich our lives,” he added. (PR Newswire)