This story is from Hallyu Dorama, your K-drama guide from the Philippines. See the original here: https://hallyudorama.com/young-and-reckless-marks-one-or-eight-second-single-atlantic-music-group
Avex Music Creative Inc. and Atlantic Music Group’s J-pop group ONE OR EIGHT has released the music video for their latest single, “Young & Reckless,” which dropped on August 28 across streaming platforms. The track marks the group’s second release in partnership with Atlantic Music Group, one of North America’s leading record labels.
“Young & Reckless” reflects the bold spirit of the eight-member group and serves as an anthem of confidence for their fans, known as 1DERZ. Unlike the polished, picture-perfect image often associated with Asian pop stars, ONE OR EIGHT embraces their raw and unrefined sides, making rebellion their statement for a new era.
NEO shared, “When people listen to this song, I really want them to be taken back to their childhood — those moments when everything felt exciting, when we were endlessly curious and not afraid of failing. As we grow older, it’s so easy to get caught up in fear, doubt, or overthinking, and sometimes we stop ourselves from taking on challenges,” he said.
“This song is a reminder to embrace that fearless spirit again, to chase after new experiences with the same courage and curiosity we had as kids. I hope the fans not only enjoy the sound and energy of the track, but also take the message to heart, because that’s what makes the music meaningful for us,” he added.
For his part, SOUMA said: “I want people to feel playful about life. If I have the ability to navigate through situations where I’m faced with a lot of decisions, I believe that everything will be okay!”
“Young & Reckless” brings together global talent, including Kavi, co-producer of the hit “Million Dollar Baby,” and Edwin Honoret, co-lyricist and formerly of PRETTYMUCH. The track blends Arabic-inspired melodies, soulful vocals, mellow R&B tones, and trap-influenced rap for a genre-bending sound.
“Seeing the energy from the ONE OR EIGHT team, I knew we had to match it in the session. After a week of listening to SOPHIE, I was inspired to create something with that influence. I think the chemistry in the room helped the guys connect with that vision — and hopefully the fans feel that energy too,” KAVI said.
Edwin added, “I hope the fans can feel the excitement and work the guys put in — it really shows in the music. The song was inspired by their energy in the room. They meant business, but had this ‘young & reckless,’ fun, chaotic air. We wanted to show their youthfulness while keeping it high-end and tasteful. These boys are the truth, and I’m excited to be part of the journey.”
The music video, directed by OSRIN of PERIMETRON — renowned for his work with King Gnu, MILLENNIUM PARADE, and Mr.Children — captures a nostalgic yet untamed brilliance. It follows OSRIN’s previous collaboration with the group on their single “365,” which topped Billboard Japan’s Heatseekers chart for four consecutive weeks.
With “Young & Reckless,” ONE OR EIGHT invites listeners to rediscover their limitless imagination and embrace the unknown.
This article was written with the help of AI, based on a press release from Helix Publicity, distributed via EIN Presswire, and was reviewed and edited by the Hallyu Dorama team.