Bench, a Philippine-based lifestyle brand, on Friday announced Ahn Hyo-seop as its newest Korean celebrity ambassador.

“Here comes the boss and he’s out to steal our hearts! We’re delighted to officially welcome Ahn Hyo Seop to the BENCH/ fam. Hit ❤️️ if you guessed it right,” Bench posted on its YouTube channel.

The YouTube video shows Ahn Hyo-seop wearing a Bench Jeans shirt and posing for the camera while holding a bicycle. He is endorsing Bench’s Heritage Tees.

Before the reveal, Bench released a teaser video saying its newest Global Bench Setter – a term it uses to describe its international endorsers – is a “CEO” and a “lover.”

Ahn Hyo-seop played the role of a CEO in “Business Proposal,” his romantic comedy K-drama with Kim Se-jeong. He also starred in the historical drama “Lovers of the Red Sky” with Kim Yoo-jung.

Last August, Bench also welcomed “Start-Up” and “Hometown Cha-Cha-Cha” star Kim Seon-ho as a celebrity ambassador.

Ahn Hyo-seop joins Kim Seon-ho and the rest of Bench’s present and former Korean brand ambassadors like like Kim Soo-hyunHyun BinWi Ha-joonLee Min-hoJi Chang-wookPark Hyung-sikPark Seo-joonByeon Woo-seokPark Shin-hye, and more.

Ederic is a Filipino communications worker in the telecom, media, and technology industry. He used to be a social media manager for news at GMA Network, where he also headed YouScoop, GMA News and...

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