Filipino clothing brand Bench yesterday posted a video message of Korean superstar Hyun Bin for his fans in the Philippines.

Hyun Bin speaks in Korean, but the 30-second video has English subtitles. The “Crash Landing on You” (CLOY) actor says he is happy to be Bench’s latest endorser. To his Filipino followers, he says he looks forward “to the day that we can be together soon.” He ends his message by telling everyone to “Be safe, be happy, be healthy.”

Bench teased Hyun Bin’s endorsement by posting “Your crush, landing soon” on its social media accounts in late May. After weeks of stories in newspapers and online and a series of teasers online, Bench last July 4 officially announced Hyun Bin ⁠— known as Captain Ri in CLOY ⁠— as its latest foreign celebrity endorser.

After the announcement, Bench released photos of Hyun Bin wearing the Filipino clothing company’s latest products.

Philippine mobile services provider Smart Communications, which also tapped Hyun Bin as its newest brand ambassador, also posted on May 27 a video greeting from the captain:

Smart has since released two television commercials with Hyun Bin for the company’s “Simple. Smart Ako” advertising campaign.

Ederic Eder

Ederic is a Filipino communications worker in the telecom, media, and technology industry. He lives on the web.

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