iQIYI has announced the debut of its original Malay-language drama “Rampas Cintaku” in the Chinese mainland on January 19, following its success in Malaysia.
“Rampas Cintaku” follows a young man named Rizal, who is grappling with debt. He embarkes on a transformative journey after various emotional and financial struggles. His journey leads him back to a life of honesty and ultimately reshapes his life trajectory.
The series stars Fasha Sandha, Afieq Shazwan, and Zarul Husin.
Since its release on iQIYI International in September 2022, the first season has captivated Malaysian audiences and beyond. With its gripping narrative and high production values, it gained over 100 million views worldwide. The series has also attracted significant attention in markets such as Japan, Korea, and Vietnam.
Coinciding with the premiere of the first season in the Chinese mainland, the second season of “Rampas Cintaku” was also launched on iQIYI International on January 19. According to iQIYI, this ensures that the drama’s engaging storytelling continues to reach and resonate with a global audience, thereby fostering the growth of the Asian entertainment industry.
iQIYI to launch over 35 orig SEA productions
iQIYI plans to launch over 35 original productions and licensed series from Southeast Asia in the next two years. Twelve Malay-language local originals are slated for release in 2024. The streaming platform will also continue to strengthen partnerships with top creators in Malaysia such as MIG Productions and Infinitus, among others, to produce premium content.
At the launch event for the second season of “Rampas Cintaku,” Malaysia’s Deputy Minister of Communications and Digital Teo Nie Ching said the success of “Rampas Cintaku” is significantly attributed to the collaborative spirit.
“The alliance between iQIYI and MIG Productions serves as an exemplar of how collective efforts can elevate the Malaysian entertainment industry, showcasing the power of teamwork and shared visions,” she said.
iQIYI has captured attention in Malaysia with a variety of Chinese-language productions. Acclaimed series from the past, such as “Story of Kunning Palace” and “Destined” became a hit among Malaysian drama enthusiasts.
The streaming platform promises to continue delivering premium content to audiences worldwide, while also bringing a rich variety of global content back to Chinese viewers. (PR Newswire)