Hallyu fans are in for a treat as the world’s largest K-pop and K-culture festival KCON is making its first ever stop in Hong Kong.
CJ ENM announced that KCON Hong Kong 2024 is happening on March 30 to 31 at the AsiaWorld-Expo. KCON Hong Kong 2024 will be using the conference facilities and the arena, which has a maximum capacity of 10,000. The same venue housed the MAMA Awards from 2013 to 2018.
What to expect in KCON Hong Kong
KCON is a K-culture festival, which combines masterfully produced K-pop concerts with a convention. This is an event where fans can experience every aspect of Korean culture – from music and fashion, to television and food.
The festival kicks off in Hong Kong this year, featuring concerts and a full convention of exhibitor booths.
“KCON has not only promoted artists’ global expansion, but also led small and medium-sized businesses to advance overseas, and has become a festival venue where K-culture and K-lifestyle can be promoted and experienced,” says Joon-beom Sim, Head of Music Entertainment at CJ ENM.
A bigger KCON in 2024
KCON plans to expand the scale of its K-pop festival in 2024 by reaching larger venues and building stronger production “to let artists and fans interact more closely.”
In addition to Hong Kong, the festival will be held in the following locations:
KCON is planning to visit five locations in 2024. Beyond Hong Kong, Japan, and the United States, KCON also plans to hold events in Europe and Saudi Arabia in the second half of 2024.
Last year, KCON toured four locations: Thailand (March), Japan (May), Los Angeles (August), and Saudi Arabia (October). KCON LA 2023 was one of KCON’s biggest events, holding three full shows over the course of the festival’s weekend.
The festival began in the United States in 2012. It has since been held in Japan, United Arab Emirates, France, Mexico, Australia, Thailand, and Saudi Arabia. KCON has amassed an attendance of around 1.65 million in nine countries over the last 12 years.