Marithe + Francois Girbaud Philippines officially named South Korean actor Kim Ji-soo as its newest brand endorser on April 16.
The clothing brand shared a series of posts on its official Instagram account to welcome the actor.
The endorsement deal arrives as Kim Ji-soo continues to grow his presence in the Philippine entertainment and fashion industries.
Prior to this campaign, he walked the runway at The Peninsula Manila for Filipino designer Randy Ortiz’s 40th-anniversary menswear showcase in March 2026. He also wore a custom black and gold barong Tagalog designed by Ortiz to the Tourism Promotions Board Philippines Pasasalamat event last year.
In 2025, Ji Soo landed three covers for the year-end issue of the lifestyle publication Rank and was featured in the inaugural issue of VMAN Southeast Asia in November 2024.
After relocating to the country and signing with Sparkle GMA Artist Center, the actor has taken on various local television and film projects.
He appeared in Philippine television shows, including the action series “Black Rider,” the medical drama “Abot-Kamay na Pangarap,” and the show “Never Say Die,” alongside the film “Mujigae.”
Before establishing his career in the Philippines, Ji Soo gained international popularity for his roles in hit South Korean television series.
He is known for his performances in K-dramas such as “Moon Lovers: Scarlet Heart Ryeo,” “Strong Girl Bong-soon,” and “My First First Love.”
The actor’s partnership with Marithe + Francois Girbaud Philippines marks another step in his career outside of South Korea. Fans of the actor can view his official campaign materials on the brand’s Instagram page.
This article was written with the help of AI and was reviewed and edited by the Hallyu Dorama team.