Korean superstar Park Seo-joon is the newest endorser of Smart Communications, which has partnered with Viu to launch the new GIGA K-Video data pack.

GIGA K-Video is the first-ever prepaid data pack in the Smart Giga family that comes with a Viu Premium subscription. It allows Filipinos to enjoy the latest Korean content with unlimited downloads and an uninterrupted, no-ads experience.

‘K-Lang Yan’ with Park Seo-Joon

Smart said it signed up Park Seo-Joon as an endorser to launch GIGA K-Video in a multimedia campaign. He joins Hyun Bin and Son Ye-jin in Smart’s growing roster of Korean brand ambassadors. This, according to Smart, is part of its thrust to bring Filipinos closer to their passions.

In his TV commercial, Park Seo-joon says “K-Lang Yan,” a wordplay suggesting things will be fine and that Korean shows bring delight to viewers by enabling them to immerse in an alternative reality.

“Filipinos and Koreans uphold common values especially when it comes to love for
family and friends, and I think this is one of the reasons K-dramas resonate well with many Filipino viewers. I am thankful for this opportunity to encourage more Filipinos to discover and enjoy more Korean content and to take a breather from these uncertain times,” Park Seo-joon said.

Smart Senior Vice President and Head of Consumer Wireless Business Jane J. Basas agreed: “Anyone who has watched a Korean drama or variety show can attest to their
special magic. Of course, this includes Park Seo-joon’s hit K-dramas like “She Was Pretty” and “What’s Wrong with Secretary Kim” which make him the perfect endorser for this campaign.”

Park Seo-joon for Smart-Viu's Giga K-Video

Park Seo-joon’s shows are frequently top titles on Viu Philippines. The award-winning actor visited the country last year as a brand ambassador for the Bench. Aside from the press conference, was able to do a meet and greet with his fans. The Korean heartthrob also vlogged about his visit to the Philippines.

Smart, Viu Bring Better K-Life to Filipinos

The GIGA K-Video 99 data pack is available to all Smart Prepaid and TNT customers. It comes with a 7-day Viu Premium subscription, 1 GB of data for Viu every day for 7 days, plus 2 GB of open access data. Subscribers can register for GIGA K-Video by dialing *123#. It will also be available soon via the GigaLife App.

Ms. Helen Sou, Chief Business Officer, Asia, Viu, said, “With people now online more than ever, Smart’s promise of making amazing experiences simple and accessible to every Filipino matches our goal of bringing the best viewing experience to our users. Launching the GIGA K-Video pack with Smart will allow its subscribers to easily enjoy the best of Korean entertainment in the best way possible – through the Viu Premium experience.”

“Korean dramas have seeped into our local pop culture and turned into a big passion for many Filipinos. We know that Viu has played a pivotal role in bringing the best of Korean entertainment to the country, so through this partnership, we aim to make it simpler and easier for our subscribers to immerse in their love for KLife with the latest content on Viu,” said Basas.

Smart customers who have registered for GIGA K-Video can enjoy the full Viu-ing experience with a Viu Premium subscription. This paid plan offers the latest shows as quickly as eight hours after their respective Korean telecast, unlimited downloads, and access to all content on Viu without advertisements.

Viu can be downloaded for free on App Store, Google Play and selected smart TVs. Its wide selection of Korean and Asian movies and TV shows is also available on the web at www.viu.com.

Fastest mobile data network

Filipino K-drama fans can enjoy seamless watching on their mobile devices powered by Smart. It is the country’s fastest mobile data network as certified by third-party mobile analytics firms such as Ookla and Opensignal.

Ookla, the global leader in internet testing and analysis, recently named Smart as the country’s fastest mobile data network in the first half of 2020. Smart achieved a Speed Score™ of 18.33, with average speeds of 15.94 Mbps for download and 7.57 Mbps for upload, based on 2,810,963 user-initiated tests taken with Speedtest®.

On the other hand, Opensignal, an independent mobile analytics firm, reported in its April 2020 Mobile Network Experience Report* for the Philippines that Smart remained ahead of the competition in terms of Video Experience, Upload, and Download Speed Experience, Voice App Experience, Games Experience, and 4G Availability.

To learn more about GIGA K-Video please visit www.smart.com.ph. You may also follow Smart’s official accounts on Facebook, Twitter, and Instagram.

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