- Viu posts strong H1 growth with 37% growth YoY in MAUs reaching more than 49 million MAUs, while paid subscribers grew 62% YoY delivering over 47% growth YoY in revenue
- Viu continues to have the highest number of monthly active users in Southeast Asia for the 7th consecutive quarter as per MPA’s AMPD SEA quarterly report
- Robust growth underpinned by strong content lineup and strengthened partner ecosystem
- Announcing next most anticipated Korean Viu Original ‘Now, We Are Breaking Up’ featuring stellar cast of Song Hye Kyo and Jang Ki Yong
Viu, PCCW’s leading pan-regional OTT video streaming service, on Friday announced key milestones for its H1 2021 performance. Its monthly active users (MAU) grew to 49.4 million as of June 2021, representing a 37% growth year-on-year, its paid subscribers grew by 62% year-on-year to over 7.0 million, and revenue grew by 47% year-on-year.
Viu Still No. 1 in Terms of MAU this H1 2021
While both Greater Southeast Asia and the Middle East and Africa regions consistently delivered high growth, key driver markets leading the pack have been Thailand and Indonesia, Viu’s largest and fastest growing markets. A strong proponent of the freemium model, Viu continued to see an accelerated growth in monetization. This growth is attributed to the strong network of over 80 partnerships in the digital ecosystem across the markets consisting of telcos, device manufacturers, retail and e-commerce businesses and content distribution partners. This has helped provide extensive access points and a broad base to acquire users and enhance monetization.
According to the latest Media Partners Asia (MPA)’s AMPD Research report, Viu continues to be No.1 in terms of number of MAU for the seventh consecutive quarter* in Southeast Asia. Viu also ranked second in both paid subscribers and streaming minutes among major video streaming platforms in Southeast Asia in H1 2021.** This further affirms Viu’s strong position amongst streaming services in Southeast Asia and popularity with online viewers.
Ms. Janice Lee, Chief Executive Officer of Viu and Managing Director of PCCW Media Group, said, “At Viu we continue with our commitment to bringing consumers the best of Asian content and video streaming experience. We saw robust growth in H1 2021, underpinned by strong content lineup and strengthened partner ecosystem. A combination of our data analytics and in-market local presence ensure we truly understand the pulse of the markets in which we operate.”
‘Now, We Are Breaking Up’ Is Latest Viu Original
Viu has continued its expansion of Korean original series. After launching the Korean Viu Original “River Where the Moon Rises” and “Doom at Your Service” in H1 2021, Viu also announced the launch of its latest Viu Original, the most anticipated K-Drama of “Now, We Are Breaking Up” featuring stellar cast of Song Hye-kyo (“Descendants of The Sun,” “The Encounter”) and Jang Ki-yong (“My Roommate Is a Gumiho,” “Search: WWW”). The drama is expected to be available on the platform in November. Apart from the Korean Viu Original series, Viu’s commitment to local originals continued to be strong in H1 2021 with the release of international originals including “Black S2” (Malaysia), “uBettina Wethu” (South Africa) and the upcoming “Assalamualaikum Calon Imam” Series S2 (Indonesia) launching this September.
Viu continues to strengthen its Asian content portfolio to be the leader and the hub for popular premium Asian content with key content partners from mainland China and Thailand as well as expanding its Anime portfolio. Viu also expanded its flagship content creation program of Viu Pitching Forum to Malaysia and Thailand in H1 and continues to support the local creative ecosystem.
*Source: AMPD Research of Media Partners Asia (MPA) and amongst major video streaming platforms excluding YouTube and TikTok in Southeast Asia.
**Q4 2019 – Q4 2020 quarterly reports cover Indonesia, Thailand, Singapore, the Philippines, and Q1 2021 and Q2 2021 quarterly reports cover Indonesia, Malaysia, Thailand, Singapore, the Philippines.