ZEROBASEONE has climbed to No. 23 on the Billboard 200 with its U.S.-exclusive release of “NEVER SAY NEVER.”
This is the group’s second Billboard 200 entry in 2025. Its previous album, “BLUE PARADISE,” debuted in April and placed ZEROBASEONE on six other Billboard charts. That release nearly gave it the highest Billboard 200 position among fifth-generation K-pop artists.
Alongside the Billboard 200, “NEVER SAY NEVER” appeared on six more Billboard rankings. The group stayed at No. 1 on Emerging Artists, took No. 2 on World Albums, and ranked No. 3 on Independent Albums. It also placed No. 5 on Top Album Sales and Top Current Albums, and No. 19 on the Billboard Artist 100.
“NEVER SAY NEVER” is ZEROBASEONE’s first full-length album since debut. It arrived digitally and in South Korea on September 1. A U.S.-only physical version followed on September 5 through major retailers.
Within its first week, the album sold more than 1.51 million units across platforms. That milestone made ZEROBASEONE the first K-pop act to earn six straight million-seller titles.
On iTunes, the album hit No. 4 on the Worldwide Albums Chart and No. 5 on the U.S. Top K-pop Albums Chart. The music video for the title track, “ICONIK,” has already surpassed 51 million YouTube views.
‘NEVER SAY NEVER’ also thriving outside the U.S.
In South Korea, ZEROBASEONE scored a “grand slam,” winning on all six of the nation’s major music shows: “The Show,” “Show! Champion,” “M Countdown,” “Music Bank,” “Show! Music Core,” and “Inkigayo.” It was the group’s first six-win streak since debut.
In Japan, the album ranked second on both Oricon’s weekly album and combined album charts, and topped Line Music’s Daily Album list. In China, it earned a Gold Badge on QQ Music and led the platform’s daily digital sales chart.
The album also hit No. 1 on iTunes in Sweden, the Czech Republic, Qatar, Russia, Vietnam, and other regions. It reached No. 34 on the Worldwide Apple Music Albums Chart.
ZEROBASEONE is now the first fifth-generation K-pop group to surpass 9 million cumulative album sales, according to Korea’s Hanteo Chart. It is also the fastest K-pop act to hit that mark in just two years.
The group’s growth and influence keep expanding with every release.
ZEROBASEONE will soon kick off its 2025 HERE&NOW world tour, starting in South Korea from October 3 to 5. The tour will cover 11 shows across seven regions, including Thailand, Japan, Malaysia, Singapore, Taiwan, and Hong Kong.
This article was written with the help of AI, based on a press release from Helix Publicity, distributed via EIN Presswire, and was reviewed and edited by the Hallyu Dorama team.


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