The Korean Ministry of Culture, Sports and Tourism (MCST) together with the Korean Foundation for International Cultural Exchange will host the “K-Culture Festival 2022” in Gwanghwamun Square and Jamsil Sports Complex in Seoul, South Korea from September 30 to October 8, 2022, where there is everything about Korean culture. This festival will capture the hearts of all on-site visitors and people around the world joining in via the online live broadcast on the official YouTube channel of the K-Culture Festival.

Under the slogan “INTO THE-K,” the festival has prepared a variety of programs to help people around the world explore the Hallyu planet “THE-K,” which contains all the charms of Korean culture. In addition to the globally popular K-dramas, visitors will enjoy diverse music, including K-pop, indie, and hip-hop, as well as parades that contain the essence of Korean culture. The festival will also be a venue for promoting K-Culture related industries such as Korean food, beauty products, and services.

The “K-Culture Festival Eve” will be held at the Heungnyemun Square in Gyeongbokgung Palace on September 30 from 7 p.m. Under the theme of “Korean Culture, Blooming the Future in the Palace,” the event will showcase the splendid elements of Korean culture that coordinate the past and present, including traditional Korean ink croquis and classical Korean performances.

Meanwhile, “THE-K DRAMA Concert,” to be held at the Gwanghwamun Square on October 1, will first hold a Drama Gala Show featuring popular Hallyu dramas such as “Jewel in the Palace,” “Itaewon Class,” “The Red Sleeve,” and “My Liberation Notes.” Along with the Drama Gala Show, Kyuhyun, Kim Na-young, and Paul Kim will perform on stage the original drama soundtracks that remained in the hearts of fans.

On October 7, fans will see performances from K-pop groups including NCT Dream, STAYC and BLANK2Y who will perform at the “THE-K Concert” at the Olympic Stadium in Jamsil Sports Complex. “THE-K Billboard Awards” will also be held to highlight the achievements of K-pop singers who were on the Billboard charts for their attention-grabbing performances around the world.

There is also a venue set up for K-Culture fans to communicate and exchange cultural experiences. From October 2 to 8, “THE-K Fan Fair” will be held at the Gwanghwamun Square and Jamsil Sports Complex Auxiliary Stadium for fans to experience Korean food, fashion, and characters. Popular K-pop singers like The Boyz will join THE-K Talk & Stage program to add more fan-friendly festivities.

“THE-K Stage” will be staged from October 2 to 8, featuring hip-hop, jazz, and deejaying at the Gwanghwamun Square and Jamsil Sports Complex. PENTAGON, Brave Girls, VIVIZ, CIX, JK Kim Dong-wook, Jungin, Sunwoojunga, 10cm, Cheese, Stella Jang, Louis, U Sung-eun, The Quiett, Raiden, and Ginjo will be on stage.

Related government organizations and other Hallyu-related industries will also be participating along with agencies affiliated with the MCST, such as the Korea Tourism Organization, Korea Creative Content Agency, King Sejong Institute Foundation, and Korea Craft and Design Foundation. The Korea Agro-Fisheries & and Food Trade Corp., Korean Food Promotion Institute, and Small and Medium Business Distribution Center will attend to promote Hallyu-related industries such as agri-food, Korean food, beauty, and fashion.

On October 8, the last day of the festival, the “THE-K Parade” highlighting the overall Korean culture will start from Jongno 5-ga and continue to Gwanghwamun Square. The festival expects to offer locals as well as Hallyu fans around the world a meaningful experience where they become one with Korean culture as they explore the Hallyu planet “THE-K.”

“The 3rd Korean Cultural Festival this year will afford fans and artists from all over the world the opportunity to enjoy everything about K-Culture with drama and K-pop as the two main themes,” according to the MCST. “MCST will continue to hold global Hallyu festivals where visitors can experience the essence of popular and traditional Korean culture and related industries to strengthen the spread of Hallyu.”

Visit the official website for more information about this festival.

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